NAFEI, Amirhossein. Generative Artificial Intelligence in Consumer Co-Creation: A Marketing Framework of Perceived Control, Psychological Ownership, and Purchase Intentions. Management Analytics and Social Insights, [S. l.], v. 3, n. 2, p. 94–100, 2026. DOI: 10.22105/masi.v3i2.107. Disponível em: https://masi.reapress.com/journal/article/view/107.. Acesso em: 30 jul. 2026.